Welcome to the Hannaford Helps Reusable Bag Program!


This program is designed to make it easy for shoppers to give back to their local communities while supporting the environment.

Each time a shopper purchases the $2.50 Fight Hunger Bag at your selected Hannaford location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Shoppers can now purchase the reusable Fight Hunger Bag on Hannaford-To-Go! Any online sales of the Fight Hunger Bag at your selected store location for your selected month will automatically go to your non-profit upon purchase.

Start using the available resources below to raise donations!

Did you know you can raise funds all year long through the Giving Tag Program? Learn more by visiting our Giving Tag Marketing Toolkit.


Fight Hunger Bag
Marketing Toolkit

Bag marketing toolkit cover photo

Your guide to promoting the
Hannaford Fight Hunger Bag



Stay on task with this checklist
that's full of promotional ideas



A customizable calendar for you to
plan your whole campaign

Fight Hunger Bag
Image Bank

Three People on Phones

Choose from a variety of images to
market your campaign

Frequently Asked Questions

What is the Hannaford Helps Reusable Program?

The Hannaford Helps Reusable Bag Program makes it easy for shoppers to support their community and environment by buying durable, reusable shopping bags. A portion of each Fight Hunger Bag purchase goes to a local non-profit in need. Donations from Fight Hunger Bag sales support hunger-relief organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Hannaford Helps Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!

If we have been selected as a monthly beneficiary, do shoppers need to use the Giving Tag attached to the bag to send the $1 donation to us?

No. If you have been selected as the monthly beneficiary at a particular store location, the $1 donation will automatically go to you upon purchase. There is no need to use the Giving Tag attached to the bag to send the $1 donation to your organization. The Giving Tag is only to redirect the $1 donation to a different non-profit, other than the one selected to benefit for the month.

Have Questions?

Reach out to us at the information below at any time.

(603) 380-9339