Community Bag Non-Profit Resource Center - Hannaford Helps Reusable Bag Program

Welcome to the Hannaford Helps Reusable Bag Program!

This program is designed to make it easy for shoppers to give back to their local communities while supporting the environment.

Each time a shopper purchases the $2.50 Community Bag at your selected Hannaford location your non-profit will receive a $1 donation, unless otherwise directed by the Giving Tag.

Start using the available resources below to raise donations!

Did you know you can raise funds all year long through the Giving Tag Program? Learn more by visiting our Giving Tag Marketing Toolkit.

Community Bag
Marketing Toolkit

Your guide to promoting the Hannaford Community Bag

Download

Campaign
Checklist

Stay on task with this checklist that's full of promotional ideas

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Campaign
Calendar

A customizable calendar for you to
plan your whole campaign

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Community Bag
Image Bank

Choose from a variety of images to
market your campaign

image bank

COVID-19 Marketing Languge

Copy, paste and adapt the language below for use in an email blast, newsletter, social media post, or community bulletin.

In this time of uncertainty due to COVID-19, supporting local non-profits has never been more important. As you make essential trips to the grocery store, you can purchase a $2.50 reusable Community Bag at the Hannaford located at [location] in [month] to send [non-profit] a $1 donation.

Looking for a way to support the local community in this uncertain time? Local non-profits are in need of donations to provide others with support. You can give back to [non-profit] by picking up a $2.50 reusable Community Bag at the Hannaford located at [location] in [month]. We will receive a $1 donation for every bag sold this month.

Supporting local non-profits has never been more important than it is right now! Give back to your local community by purchasing a $2.50 reusable Community Bag at the Hannaford located at [location] in [month]. We will receive a $1 donation for every reusable bag sold. If you do pick one up, be sure to practice standard safety protocols. Just like you need to wash your hands regularly, always wash your reusable bags before and after use. If possible, bag your own groceries at check out when using a reusable bag. Thank you in advance for your support!

Frequently Asked Questions

What is the Hannaford Helps Reusable Program?

The Hannaford Helps Reusable Bag Program makes it easy for shoppers to support their community and environment by buying durable, reusable shopping bags. A portion of each Community Bag purchase goes to a local non-profit in need. Donations from Community Bag sales support civic, education, health & wellness and military/veterans organizations.

How are non-profits selected as beneficiaries each month?

Every month, leadership at each store location chooses a local non-profit to be the default beneficiary from the Hannaford Helps Reusable Bag Program. This organization’s name is posted on the reusable bag rack during their benefiting month. We encourage you to go into your selected store location(s) and introduce yourself to the store manager to see how you can work together to promote your benefiting month!

If we have been selected as a monthly beneficiary, do shoppers need to use the Giving Tag attached to the bag to send the $1 donation to us?

No. If you have been selected as the monthly beneficiary at a particular store location, the $1 donation will automatically go to you upon purchase. There is no need to use the Giving Tag attached to the bag to send the $1 donation to your organization. The Giving Tag is only to redirect the $1 donation to a different non-profit, other than the one selected to benefit for the month.