Raise Donations.
 Any Hannaford. Any Time. 
Watch the video below to learn how the Giving Tag works.

Every $2.50 Community Bag comes with an attached Giving Tag.
The Giving Tag provides the opportunity for shoppers at any Hannaford location to send
the $1 donation from the purchase of the Community Bag to a non-profit of their choice at any time.

Hannaford Community Bag - New

Community Bag

Hannaford CB Tag Only

Giving Tag

Hannaford Community Bag - New

Step 1

Go to any Hannaford store and purchase a $2.50 Community Bag with an attached Giving Tag.

Hannaford CB Tag Only

Step 2

Follow the instructions on the Giving Tag within 7 days of purchase:  Visit MyHannafordCause.com, enter your tag's unique scratch off code and choose your non-profit's name from the list of non-profits. If you don't see your organization listed, you can submit it right there on the form!


Step 3


We'll send you a donation check whenever you reach $5 or more from the Giving Tag.

It's that simple!


All you need to do now is spread the word. Download the Giving Tag Marketing Toolkit
below to access helpful tools like social media templates, e-mail blasts, press releases and more.

Frequently Asked Questions


Below are quick answers to popular questions. Feel free to read our FAQs or reach out to your dedicated Program Manager to learn more about the Giving Tag Program and find answers to any of your questions!


Is there anything I need to do to sign up?

No. If you have received an email from us, you are already eligible and ready to raise funds right now. If you have not received an email from us, when you purchase a Community Bag and go online to direct the $1 donation, you can search for your non-profit's name in the list of available non-profits. If your non-profit is not listed, you can submit your information right there on that form to direct it to you! 

How long does this program run?

The Giving Tag Program runs forever! We encourage you to market to your supporters at any time. We'll send you a donation check whenever you reach $5 or more.

Have Questions?

Feel free to ask us questions at any point!

You can also visit our FAQs page to learn more.

(603) 380-9339